holoride, the Audi-backed company that’s building the future of in-vehicle experiences, has announced its debut on Elrond Network’s strategic accelerator platform, the Maiar Launchpad.

holoride’s vision is to transform every car ride into a captivating adventure by combining vehicle movement with extended reality content. In the 2 1/2 years since its inception, holoride has engaged in collaborations with Audi, Porsche, Daimler, and Ford, as well as media giants such as Universal Pictures, Disney, and the Discovery Channel.

Transparency and economic incentives built via the RIDE token and NFTs on the Elrond blockchain will offer a layer of trust that will deeply align interests for users, content creators, and car manufacturers for the first time, and will significantly enhance user experiences.

RIDE is the utility token of the holoride platform that sits at the heart of its ecosystem. RIDE is designed to contribute incentives for using holoride through its dynamics of providing additional benefits and enhanced user engagement.

“The RIDE token will be essential for building a vibrant and sustainable economy for the holoride ecosystem, connecting car manufacturers, content creators, brands, and passengers, and enabling them to capture value along the way.” said Nils Wollny, CEO & co-founder holoride.

holoride will debut the blockchain component of its multi-layered technology stack on the Maiar Launchpad, Elrond’s incubation and accelerator platform that is exclusively addressed to projects of strategic significance for the Elrond ecosystem.