Immutable Onboards its Third Unicorn Developer with Tokyo Beast Partnership | Immutable Blog

Tokyo Beast marks a major step toward mainstream Web3 gaming, debuting on Immutable with significant backing and development firepower. The game targets Japan’s massive gaming market and introduces a hybrid model designed to overcome entry barriers for non-crypto users while preserving meaningful incentives for blockchain-native players.

Key Ideas

Frictionless Onboarding for Web2 Gamers: Players can join the game without owning NFTs, lowering the barrier to entry and offering a familiar experience before introducing asset ownership.
NFT Incentives for Web3 Players: NFT owners benefit from gameplay-enhanced asset evolution, breeding systems, and battle mechanics—creating real value and utility over time.
Immutable Infrastructure Benefits: The platform ensures gas-free transactions, user-friendly onboarding, and scalable support for digital asset operations.

This hybrid model reframes how games can balance accessibility with decentralization. It creates space for smart contracts that don’t enforce ownership at launch but reward progression and engagement later. Immutable’s infrastructure removes technical friction, supporting rapid game iteration with secure and composable asset layers.