Evolving Coinbase Wallet to Bring the World Onchain

Coinbase is redesigning its wallet to drive deeper engagement with the onchain ecosystem. While the app has seen widespread adoption, most users only engage in basic crypto transactions. The new strategy focuses on transforming Coinbase Wallet into an open, socially integrated platform that simplifies app discovery and enhances user experience. By leveraging Farcaster’s social graph and introducing mini-apps, Coinbase aims to make onchain interactions more intuitive and engaging.

Key Insights

Enhanced App Discovery via Social Integration: Farcaster’s social graph powers a feed within Coinbase Wallet, allowing users to discover and interact with mini-apps (Frames v2) directly in the interface.
Improved User Experience: A complete rebuild of the wallet introduces faster performance, streamlined payments, and a more intuitive design to encourage broader onchain adoption.

Entrepreneurs can design consumer-facing dApps that capitalize on social discovery including NFT-gated content, decentralized games or loyalty programs. For enterprise use, mini-apps can deliver services like identity verification or supply chain tracking. A go-to-market strategy should focus on viral growth within the wallet ecosystem, encouraging users to share and promote apps.