Avax.network — Uptop Expands NBA Loyalty Program to Detroit Pistons

Uptop is scaling its blockchain-powered loyalty platform by partnering with the Detroit Pistons, following a successful pilot with the Cleveland Cavaliers. Powered by Avalanche, the platform converts everyday transactions into fan rewards through an open-loop design that abstracts blockchain complexity. The new Pistons Rewards app introduces enhanced features like real-time game prediction points, AI-driven receipt scanning and sponsor analytics which deepens fan engagement and generates measurable brand impact.

Key Ideas

Scalable Loyalty Framework: Pistons Rewards leverages blockchain to issue points, mint badges, and settle partner rewards in real-time, with Avalanche providing fast and invisible infrastructure.
Expanded Feature Set: The Detroit launch includes live prediction games, improved AI scanning for CPG campaigns, and self-serve dashboards for sponsors to track campaign performance.

Why It Matters?

Developers can integrate Uptop’s API (coming soon) with Avalanche tools to build gamified fan engagement experiences, NFT-based rewards, and predictive engines, streamlining loyalty mechanics across sports verticals.

This is a big opportunity to tap into the open-loop ecosystem to build localized reward ecosystems that connect small businesses to major sponsors, monetize everyday consumer behavior, and create new branding opportunities in sports tech.