According to a Feb. 11 announcement, the club’s ACM fan token is now live on fan engagement Socios.com, which allows fans to purchase the token which gives access to club polls, VIP rewards, super-fan recognition, games and chat forums. The token debuted trading at $6.68.

In partnership with blockchain firm Chiliz, AC Milan is debuting the ACM token with a team motto poll that will see ACM holders create and vote on a motto to inspire players for the rest of the 2020–2021 Serie A playing season. The winning motto will be placed inside the first-team dressing room at the San Siro stadium.

Scheduled for the next week, the poll is designed to provide over 500 million AC Milan fans around the world with an opportunity to support their favorite football stars.

AC Milan officially announced its plans to launch the ACM fan token on Chiliz in January 2021 in a move to reach the club fans amid the ongoing COVID-19 restrictions.