Crypto venture firm Future Fund yesterday announced that it had bought the sushi.com domain name for decentralized finance project SushiSwap.

The VC firm said that it acquired the domain to “greatly increase internet traffic and exposure to the sushi brand for their forthcoming new projects.”

It’s a great gift for Ethereum based DeFi platform SushiSwap, since its online presence has so far been scattered piecemeal among domains like “sushiswapclassic.org" and “sushiswap.fi."

Sushi: A beginner’s guide

SushiSwap is very similar to Uniswap, a decentralized exchange created on Ethereum that allowed users to trade ERC20 tokens. ERC20 is a set of standards that allow developers to create their own tokens on the Ethereum network.

SushiSwap launched on August 28 last year. An anonymous developer, known pseudonymously as ‘Chef Nomi’, copied Uniswap’s source code to make SushiSwap and threw in a key addition: the SUSHI token, and rewards for its token holders.

On the weekend of September 5, barely a fortnight later, Chef Nomi made like Atlas and shrugged off their creation, cashing out all of their SUSHI and earning themselves $13 million in ETH in the process in September last year—before slinking in the back door on September 11 and returning the money once the community kicked up a fuss.

Mapping the road ahead

SushiSwap’s new domain will no doubt be a key tool in assisting the rollout of several coming features announced in its road map at the beginning of the year. Highlights include greater interoperability across DeFi protocols, totally decentralized governance by the end of the year, and the launch of SushiSwap’s own lending platform, “BentoBox.”

The DeFi platform’s SUSHI token has had a great day, too. It sits at a price of $19, up over thirty percent in the last day.