With a rock-solid market capitalization of $33.94 billion, the growth in crypto collectibles has been extraordinary. Artists and content creators across the world are minting huge revenue by selling their unique work through marketplaces. What is the secret behind all this? It is none other than NFT Marketing. With the emergence of Web 3.0 with more focus on decentralization, elimination of middlemen, and transparency, smart promotional strategies are needed to get more sales and trading volume. Therefore, creative content developers can use NFT Marketing services, become famous, and sell their creative work easily.

They can approach a professional agency now and conduct impactful promotional campaigns across email, online forums, and social media networks.


    What are the different solutions offered by the best NFT Marketing Agency?

Email Marketing — Artists can directly reach out to institutional and retail investors by sending insightful emails. For instance, NFT marketing professionals will use platforms like MailChimp for sending automatic emails. Interested buyers will receive the right messages based on their preferences.

Content creators can utilize MailChimp or any similar platform, choose designs and templates, share them with their target audience, and get more fans and followers in no time. Eventually, they can retain their existing base of investors by utilizing email marketing.

Online forum promotion — Discussions about Non-Fungible Tokens (NFTs) on digital crypto forums. Accordingly, artists can spread a positive buzz about their crypto collectibles on Bitcointalk, CryptoInTalk, and CryptoTalk. In the long run, they receive free word-of-mouth (WOM) publicity. Investors will buy digital collectibles aggressively.

Paid advertising — Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM) are the two strategies used for premium advertising. Content creators can seek support from digital marketing experts for reaching out to prospective investors. They can use Bing Ads and Google Ads for enhancing their primary sales of NFTs.

Press Releases — Digital artists, as well as graphic designers, can increase their credibility by posting press releases on the leading media channels and websites. They can share the benefits and value of their NFT on popular outlets like Benzinga, Business Insider, Forbes, GlobeNewswire, Hackernoon, NewsBTC, PR Newswire, and Yahoo Finance.

Search Engine Optimization (SEO) — Artists can rank high both on Bing and Google search engines by using the SEO services. They will receive unpaid traffic from their target audience. An NFT marketing agency would assist in on-page optimization (for improving certain content like a description of their collectible) and off-page optimization (for link building).

Social media marketing — There are more than 1 million crypto collectibles across the globe as per data offered by CoinRanking. News and release of Non-Fungible Tokens (NFTs) are trending on various platforms like Clubhouse, Discord, Facebook, Instagram, LinkedIn, Reddit, and Twitter.

Artists can use the services of NFT marketing experts and maximize their traction online. They can create tailor-made accounts and pages and indulge in active promotion of their work.

Other services — NFT sellers can use extra marketing solutions to get an edge over their competitors. They can get assistance for conducting airdrop programs, getting lead generation reports, managing their community of fans and followers, listing their collectibles on DeFi platforms and NFT marketplaces, real-time promotion on platforms like Quora, Steemit, Telegram, WhatsApp, and YouTube.


    What are some useful tips for artists selling NFTs?

Use Artificial Intelligence (AI) — The daily trading volume of crypto collectibles in the world is more than $7.42 billion as per CoinMarketCap. Hence, NFTs have a high value. Content creators can utilize Artificial Intelligence (AI) and protect their valuable work from being stolen.

For instance, DeviantArt, a popular gallery for selling artwork, photos, and videos use image recognition software to prevent copyright infringement and identity theft. Likewise, this prevents the unauthorized tokenization of the artist’s digital collectible. Further, content developers receive real-time information if an anonymous person or a fraudster uploads their artwork on an online marketplace.

Stay updated about new trends in the market — Crypto collectibles are getting integrated with several industries like e-commerce, entertainment, fashion, furniture, gaming, and sports. Further, artists must be aware of changes in taxation laws, NFT funds announced by marketplaces, sale of crypto collectibles by auction houses and exhibitions, along with social tokens.

Track the performance of your campaigns — “Small daily improvements are the key to staggering long-term results” goes a famous quote. Content creators can review the number of clicks, impressions, and views over a period. This helps them modify their promotional strategy according to the interests and tastes of their fans and followers.


    Wrapping Up

NFT marketing is undergoing rapid transformation every day. Tech giants like Facebook, Instagram, and Twitter are also actively entering into this field by launching new features. Artists get maximum freedom while promoting their crypto collectibles. They receive full control over the 4Ps (Product, Price, Place, and Promotion) without depending on intermediaries for content distribution.

The future of NFT promotion services will also focus on privacy and security issues. Artists will have to create one-of-a-kind digital collectibles to back up their hype. This will result in huge primary sales and trading volume of their crypto collectibles.

Further, game developers, meme creators, and painters should be aware of copyright law and royalties they get if there is a secondary sale of their NFT. Finally, investors have bought 46494 digital collectibles worth $215.45 million so far in August 2021. Hence, this is an apt time for artists to use the strength of NFT marketing.